Πλοήγηση ανά Συγγραφέας "Tzagaki, Eleni"

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  • Μικρογραφία εικόνας
    Τεκμήριο
    Adoption of technologies and practices from greek e-shops.
    (ΕΛ.ΜΕ.ΠΑ., ΔΠΜΣ Οργάνωση και Διοίκηση για Μηχανικούς, 2021-11-19) Tzagaki, Eleni; Τζαγάκη, Ελένη
    This thesis studies the level of adoption of factors and practices that are developed and used by Greek e-commerce websites. The study was conducted in order to evaluate factors that affect User's experience during the buying process, technological factors, tools and marketing practices that companies use to attract visitors and gain brand equity. The factors mentioned were collected by the literature and categorized into three sections, with the first one concerning the factors that affect UX and evaluated heuristically by criteria specifically formed for each factor. The second section contains technological tools and practices being used by the websites, and the third section records metrics about the website performance including SEO, speed of load, conversions, etc. After having evaluated all the factors, we examined the data by using statistical analysis tools and came up with the results that showed the usage level of each factor and the correlation between them. What we concluded is that, in general Greek on-line stores focus on providing the right guidance to the visitor to navigate their website while giving elaborate information concerning the company and the products used. Meanwhile the adoption level of technology is lower than expected as technological tools are not used by most websites. At the end we conclude that there are three approaches of marketing and visitor attracting practices that Greek e-commerce websites follow, with them being: price comparison websites presence, SCommerce adoption and classic advertising.
  • Μικρογραφία εικόνας
    Τεκμήριο
    Ανάπτυξη εκπαιδευτικού παιχνιδιού για συσκευές Android
    (Τ.Ε.Ι. Κρήτης, Τεχνολογικών Εφαρμογών (Σ.Τ.Εφ), Τμήμα Μηχανικών Πληροφορικής Τ.Ε., 2016-05-23) Τζαγάκη, Ελένη; Tzagaki, Eleni
    Σε αυτή τη πτυχιακή εργασία θα αναλυθεί η ανάπτυξη και υλοποίηση παιχνιδιου σε game engine και πιο συγκεκριμένα στο Unity. To παιχνίδι αυτό είναι εκπαιδευτικού χαρακτήρα και απευθυνεται σε μαθητές για την εκμάθηση του περιοδικού πίνακα μέσω συσκευών αφής με λειτουργικό android. Για το σκοπό της πτυχιακής αυτής χρησιμοποιήθηκε επίσης το πρόγραμμα mixamo fuse για την δημιουργία του κεντρικού χαρακτήρα που συνοδεύει το gameplay.