Στρατηγικό σχέδιο εταιρικής ανάπτυξης με έμφαση στην ενέργεια.
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Date
2014-03-18T13:17:10Z
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Τ.Ε.Ι. Κρήτης, Σχολή Διοίκησης και Οικονομίας (Σ.Δ.Ο), Τμήμα Λογιστικής
Τ.Ε.Ι. Κρήτης, Σχολή Διοίκησης και Οικονομίας (Σ.Δ.Ο), Τμήμα Λογιστικής και Χρηματοοικονομικής
T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting
T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
Τ.Ε.Ι. Κρήτης, Σχολή Διοίκησης και Οικονομίας (Σ.Δ.Ο), Τμήμα Λογιστικής και Χρηματοοικονομικής
T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting
T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
Advisor
Abstract
Η επιχειρηματική δραστηριότητα είναι μια έννοια άρρηκτα συνδεδεμένη με την οικονομία και τα μεγέθη που την διαμορφώνουν. Καθώς το οικονομικό περιβάλλον στις μέρες μας χαρακτηρίζεται απολύτως ρευστό, η επιβίωση των οικονομικών μονάδων που συμμετέχουν σ΄αυτό, εξαρτάται από πολλούς παράγοντες . Μέχρι σήμερα οι κλασσικές μέθοδοι εταιρικής ανάπτυξης, κυρίως για την κερδοφορία της επιχείρησης υπήρξαν το marketing, η δημιουργία οικονομιών κλίμακας, και τέλος η ορθολογικότερη οικονομική διαχείριση της εταιρείας. Σε μια παγιοποιημένη αγορά, όπως είναι η σημερινή στην οποία το μερίδιο αγοράς τείνει να μοιραστεί σε όλο και μικρότερο αριθμό επιχειρήσεων κολοσσών, η χάραξη ενός στρατηγικού σχεδίου κρίνεται απολύτως απαραίτητη, εάν θέλει μια επιχείρηση να παραμείνει ανταγωνιστική και να επιβιώσει στο επιχειρηματικό γίγνεσθαι. Στην εργασία αυτή θα προσπαθήσουμε να παρουσιάσουμε την στρατηγική των επιχειρήσεων και την σημασία που έχει για μια οικονομική μονάδα, καθώς επίσης και την βαρύτητα που ασκεί στην ανάπτυξη μιας εταιρείας.
The business is a concept inseparable from the economy and sizes to form. As the economic environment nowadays characterized completely fluid, the survival of the business units involved in it, depends on many factors. So far, classical methods of corporate development, particularly for the profitability of the business were the marketing, creating economies of scale, and finally the rational economic management of the company. In a consolidated market, as is the current at which the market share tends to split into ever smaller number of business giants, the formulation of a strategic plan it is absolutely essential if a company wants to remain competitive and survive in the business world. In this paper we try to present the business strategy and the importance of an economic unit, as well as gravity exerts on the development of a company. More specifically the unity of theoretical approach and the first chapter will refer to the concept in the origin and significance of strategy, as well as the separate conceptual dimensions. In the second chapter we describe the strategic analysis of the external environment and its various dimensions, as well as to identify the competitive position of the business. The analysis of the internal environment of the company is analyzed in the third chapter of our work. More specifically, are presented in detail , the factors that compose the concepts of resources - capabilities of the enterprise, the fundamental capacity and value chain . In the fourth chapter we describe a very important in our opinion, piece of work, which has to do with the mission - vision of the company. Finally the last chapter which falls into the empirical investigation, we present the example of the Public Power Corporation ( PPC ) , the growth strategy, while the conclusions, we present our own views stemming from our approach this.
The business is a concept inseparable from the economy and sizes to form. As the economic environment nowadays characterized completely fluid, the survival of the business units involved in it, depends on many factors. So far, classical methods of corporate development, particularly for the profitability of the business were the marketing, creating economies of scale, and finally the rational economic management of the company. In a consolidated market, as is the current at which the market share tends to split into ever smaller number of business giants, the formulation of a strategic plan it is absolutely essential if a company wants to remain competitive and survive in the business world. In this paper we try to present the business strategy and the importance of an economic unit, as well as gravity exerts on the development of a company. More specifically the unity of theoretical approach and the first chapter will refer to the concept in the origin and significance of strategy, as well as the separate conceptual dimensions. In the second chapter we describe the strategic analysis of the external environment and its various dimensions, as well as to identify the competitive position of the business. The analysis of the internal environment of the company is analyzed in the third chapter of our work. More specifically, are presented in detail , the factors that compose the concepts of resources - capabilities of the enterprise, the fundamental capacity and value chain . In the fourth chapter we describe a very important in our opinion, piece of work, which has to do with the mission - vision of the company. Finally the last chapter which falls into the empirical investigation, we present the example of the Public Power Corporation ( PPC ) , the growth strategy, while the conclusions, we present our own views stemming from our approach this.