H ικανοποίηση των επισκεπτών ενυδρείου: η περίπτωση του Cretaquarium.
Φόρτωση...
Ημερομηνία
2020-07-02
Συγγραφείς
Τίτλος Εφημερίδας
Περιοδικό ISSN
Τίτλος τόμου
Εκδότης
ΕΛ.ΜΕ.ΠΑ., ΔΠΜΣ Οργάνωση και Διοίκηση για Μηχανικούς
H.M.U., MSc in MBA for Engineers
H.M.U., MSc in MBA for Engineers
Επιβλέπων
Περίληψη
Το Ενυδρείο Κρήτης είναι ένα από τα δημοφιλέστερα δημόσια ενυδρεία της χώρας. Παρόλα αυτά στηρίζεται στις εισπράξεις που έχει από τους καθημερινούς επισκέπτες του για την εύρυθμη λειτουργία του. Το ποσοστό ικανοποίησης των επισκεπτών παίζει σημαντικότατο ρόλο στην προσπάθεια που κάνουν οι υπεύθυνοι του ενυδρείου να έχει κάθε χρόνο αριθμό επισκεπτών ικανό να επιφέρει τα αναμενόμενα κέρδη για την συντήρηση του, αλλά και την ανάπτυξή του. Σαν δημόσιος οργανισμός, το Ενυδρείο Κρήτης στόχο έχει να λειτουργεί προς το κοινό καλό και την εποικοδομητική και ευχάριστη εμπειρία των επισκεπτών.
Αυτό επιτυγχάνεται με την ειλικρινή και υπεύθυνη συμπλήρωση του ερωτηματολογίου που δίνεται κατά την έξοδο των επισκεπτών από το Ενυδρείο Κρήτης, από όσους περισσότερους επισκέπτες είναι δυνατόν. Τα αποτελέσματα από τις απαντήσεις των ερωτηματολογίων επεξεργάζονται και αναλύονται έτσι ώστε να ληφθεί γνώση για την ποιότητα παροχής των υπηρεσιών του ενυδρείου, και κατ’ επέκταση να αλλάξουν ή να βελτιωθούν περαιτέρω οι προσφερόμενες παροχές προς όφελος του επισκέπτη.
CretAquarium is one of the most popular public aquariums in the Greece. Nevertheless, for its proper functioning it seriously relies on the receipts it receives from its daily visitors. The visitor satisfaction rate plays a key role in making the aquarium managers have an annual number of visitors capable of delivering the expected profits for its maintenance and development. As a public organization, the Aquarium of Crete aims to work for the common good and for the memorable and enjoyable experience of visitors. This is accomplished by sincerely completing the questionnaire given to the visitors of the CretAquarium by as many visitors as possible. The results of the questionnaire replies are processed and analyzed in order to gain insight into the quality of the aquarium service, and therefore to change or further improve the benefits and services offered to the visitors. This research was done for improving as well as educational purposes, and compared with the intention to examine the actual opinion of the visitors of the Aquarium of Crete and to carry out results which could be used to improve its services. Taking into account the questionnaires collected by the visitors and verifying which of them are valid, the survey was ready to begin by comparing the responses of the visitors. Possible problems that may arise are the possible delays in our research. In addition, the questionnaire that will be distributed to the Aquarium visitors during their departure should take into account the inconvenience the questionnaire may bring, which may result in errors that we expect to be completed. There may also be fluctuations in questionnaire participation due to rush. Obviously we could not control the satisfaction of the entire population of the Aquarium visitors, but the sample which had the willing to take a few minutes to complete it.
CretAquarium is one of the most popular public aquariums in the Greece. Nevertheless, for its proper functioning it seriously relies on the receipts it receives from its daily visitors. The visitor satisfaction rate plays a key role in making the aquarium managers have an annual number of visitors capable of delivering the expected profits for its maintenance and development. As a public organization, the Aquarium of Crete aims to work for the common good and for the memorable and enjoyable experience of visitors. This is accomplished by sincerely completing the questionnaire given to the visitors of the CretAquarium by as many visitors as possible. The results of the questionnaire replies are processed and analyzed in order to gain insight into the quality of the aquarium service, and therefore to change or further improve the benefits and services offered to the visitors. This research was done for improving as well as educational purposes, and compared with the intention to examine the actual opinion of the visitors of the Aquarium of Crete and to carry out results which could be used to improve its services. Taking into account the questionnaires collected by the visitors and verifying which of them are valid, the survey was ready to begin by comparing the responses of the visitors. Possible problems that may arise are the possible delays in our research. In addition, the questionnaire that will be distributed to the Aquarium visitors during their departure should take into account the inconvenience the questionnaire may bring, which may result in errors that we expect to be completed. There may also be fluctuations in questionnaire participation due to rush. Obviously we could not control the satisfaction of the entire population of the Aquarium visitors, but the sample which had the willing to take a few minutes to complete it.